UI and Motion
My Role: Lead Product and Motion Designer
The team for this project included collaborating individuals from Design, Product and Engineering. I directly lead and delegated tasks among the Design team.
Increased Android user engagement and DAU was strongly attributed to the introduction of Inline “Quick” Reply. So, we sought out to simplify the user interaction and take Quick Reply to the next level by including SMS interception and easy invitations to Coco.
The solution was simple. Or so we thought it was. After a couple in-house rapid prototypes and tests, we knew we were onto something great. It even inspired us to add learnings to the roadmap for the chat interface.